The FIFA World Cup 2018 is underway! On 2 December 2010, FIFA president Sepp Blatter announced the winning bids at FIFA’s headquarters in Zurich. Russia was chosen to host the 2018 World Cup, and Qatar was chosen to host the 2022 World Cup.
Hosting sports events can be very expensive and take years of planning, but many cities and countries compete to be awarded the football World Cup, the Commonwealth Games, the Olympics and a number of other competitions. Here are the reasons why…
Put your country, town and businesses on the map! Holding a key event will showcase your event venues as the place to be!
What better way to increase tourism to your country than to invite the whole world there. Loyal fans of participating teams will follow their team no matter what the destination, and others will just come along to be part of the tournament.
Major tournaments often come hand in hand with funding support for improved infrastructure on roads, rail and accommodation to ensure the cities can cope with the influx of tourism and the event runs smoothly, the benefits of this mean this infrastructure is kept in place for use by every day locals after the tournament is over.
Improved Sports Facilities
Much like the improvements to infrastructure, sports facilities also receive funding and upgrades to ensure they are fit for purpose on the world stage. These again can be utilised after the event is over, and often inspire a generation to get into a wide variety of sports and activity.
Financial Profit to be Made
With all those visitors, there is profit to be made, not just from the tournament tickets themselves, but for local shops, merchandise sellers and a whole variety of other businesses. Hosting a major sporting event can be a fantastic economic boost!
You don’t have to win the bid for a major sporting tournament to reap the benefits of hosting an event. Why not put your town, business, or club on the map by holding a mini-tournament? You’ll see all of the above benefits, just on a smaller scale! Get in touch today to find out more about hosting an event with Active8-Tameside